Soundtrack of McDonalds

Music at McDonald’s

McDonald’s is one of the largest and most well-known brands in the world. They have an endless stream of customers coming through their doors every day, and it’s not hard to understand that creating an amazing customer experience is vital to them. The better the experience, the more likely the customers are to come back.

In 2014, McDonald’s Sweden partnered with us at Soundtrack Your Brand to establish a platform and a strategy for their in-store music.

Key representatives from McDonald’s marketing department sat down with our music curators to define what they wanted to express through their music and using data from Spotify, we analyzed McDonald’s target groups. Armed with all the tools needed, we could create a soundtrack that both reflects McDonald’s identity as well as adjusts to the different moods and preferences of their customers.

Together, we brought the concept of ”the right music, at the right place, at the right time” to life.

"When it comes to the customer experience, every single detail is crucial, and it’s astonishing what music can do."

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