Business Sound System - The Ultimate Guide

Music has a strong impact on customer experience and purchasing behavior. Whether you run a restaurant, bar, retail store, gym, or hotel, a great business sound system is essential. The right background music can boost sales, increase customer retention, build brand identity, foster brand loyalty, and encourage repeat customers.

For example, playing brand-fit music versus random hits can increase retail sales by 37% and restaurant sales by 9.1%. However, creating the wrong music experience can actually decrease sales. A sub-par music system or playlists that don’t fit your brand can cost you the benefits that playing the right music can offer your business.

Choosing the perfect business sound system requires careful consideration. At Soundtrack, we’ve put together a guide that covers everything you need to know about business sound systems—from types and features to installation and legal music streaming services.

Key Factors to Consider When Choosing a Business Sound System

When creating the perfect music experience for your customers, consider the following:

1. Business Type & Space Size

• Small spaces (cafés, boutiques): Compact Bluetooth or Wi-Fi speakers may be sufficient.

• Large spaces (restaurants, gyms, offices): A multi-speaker wired or wireless system ensures even sound coverage.

• Outdoor spaces: A weather-resistant, outdoor speaker system is a must.

2. Sound Quality & Volume Needs

• Background music: Low to mid-range volume with clear audio is ideal.

• Announcements or live events: Look for systems with high power output and microphone compatibility.

• High-energy environments (gyms, bars): Invest in powerful amplifiers and subwoofers for deep bass.

3. Compliance with Copyright Law

• Use a Licensed Commercial Music Service – Consumer platforms (Spotify, Apple Music, Pandora, Sirius XM, YouTube, etc.) lack public performance licenses for business use.

• Avoid Legal Risks – Using personal streaming services in a business violates terms of service and copyright laws, exposing your business to potential fines and lawsuits. See our interview with a music lawyer.

• Soundtrack as a Solution – Soundtrack is the only B2B music service offering 100M+ fully licensed songs and 1,300+ playlists, ensuring legal compliance.

5 Recommended Wireless Business Sound Systems

Here are five of the top rated wireless sound systems for businesses. You can also check out our Sonos speaker page for more information on their wireless sound systems.

1. Audio Pro

Audio Pro makes four complete system sizes with up to 80 of their SP-3 wireless speakers in their X-Large version. The smallest system has four SP-3 speakers, one SUB-3 wireless subwoofer, the TX-1 transmitter and the VOL-1 handheld wireless remote control.

SP-3 speakers look like track lights and get their power from existing lighting tracks. They use different frequencies than WI-FI or Bluetooth and claim twice the range.

2. Bluesound

Bluesound makes wireless extension speakers for your TV or stereo system and can be used at a business establishment or as a home audio system. All under the control of the same app, the speakers come in three sizes, can be individually voice-controlled, and stream in hi-resolution, 24-bit/192kHz audio.

3. Denon

Denon also makes wireless speakers and subwoofers using their HEOS® technology. You could start with their AVR-S660H receiver and add their Denon Home 150 wireless speakers as needed around your shop. The speakers work on either Bluetooth or WI-FI.

4. Ecler

Ecler’s WiSpeak system has a Core transmitter that sends wireless Bluetooth audio to both their Tube and Cube loudspeakers, which attach anywhere in your business on compatible track light rails, walls, or desktops using one of their accessories. Core transmits individual configuration commands to each loudspeaker.

5. Wiim

Wiim offers a range of products, but the Wiim Pro stands out as the best option for a store, restaurant, or other business. It’s a high-resolution audio streamer that allows users to stream music seamlessly across multiple zones, ensuring high-quality audio throughout the venue.

It offers wireless and wired network connectivity and supports 192k/24-bit Hi-Res audio.

Wiim Pro’s user-friendly interface and compatibility with smart devices provide convenience and flexibility in managing the commercial audio environment. For example, compatibility with Alexa, Google, and Siri voice assistants enable voice control, so users can manage the music effortlessly.

5 Recommended Wired Business Sound Systems 

If you’re looking for a dependable audio experience and aren’t afraid to install some wires, then check out these great systems:

1. Rockville

Rockville offers budget-friendly, high-performance sound equipment perfect for small to mid-sized businesses. Their product range includes complete business sound system bundles. Known for easy setup and value-packed options, Rockville is ideal for restaurants, retail shops, gyms, and cafes seeking a reliable audio solution without breaking the bank.

2. JBL

JBL offers versatile sound solutions tailored for commercial spaces. Known for rich, dynamic audio and durable design, JBL’s systems make background music shine. Their wide range of loudspeakers, subwoofers, amplifiers, and networked audio solutions can be customized for any environment—indoors or outdoors. JBL offers scalable options for multi-zone setups, easy integration with existing systems, and consistent performance at any volume.

3. Yamaha

Yamaha is known for delivering pro-grade sound systems with exceptional clarity and control. Their offerings include mixers, amplifiers, speakers, and processors, all engineered for high reliability in demanding environments.

Their systems are ideal for venues where performance and ease of use are top priorities, and they scale well for commercial spaces ranging from small cafés to expansive conference halls. With support for multi-zone audio, wired network integration, and flexible configuration, Yamaha is a solid choice for a business sound system, providing balanced, consistent sound with intuitive control options.

4. Genelec

Known for its high-quality loudspeakers, Genelec offers elegant, compact sound systems that deliver exceptional clarity, balanced acoustics, and long-term reliability. Their solutions blend seamlessly into interior designs and support both background music and immersive audio experiences.

With options for networked audio, IP control, and customizable installations, Genelec helps businesses create inviting atmospheres, enhance guest experiences, and maintain consistent sound performance throughout any space—from intimate lounges to expansive hotel lobbies.

Each speaker operates via a single Ethernet cable for power, audio, and control. With tools like Smart IP Manager and the optional mobile Smart IP Controller app, managing volume, tuning, and system performance is simple and intuitive.

5. Bose Professional

Bose is a leader in premium audio solutions, offering sleek, space-efficient business sound system options. Their Bose Professional product line includes loudspeakers, amplifiers, processors, and complete background music systems. Designed for clarity and even sound coverage, Bose systems are a great fit for larger restaurants or retail locations, and some include Bluetooth functionality for playback from your phone.

Wired vs. Wireless Business Sound Systems

Choosing between a wired or wireless sound system is the first step in setting up audio in your business.

Wired systems provide superior sound control and reliability. They don’t rely on Wi-Fi, ensuring uninterrupted playback, and are generally more affordable. Small businesses with simple setups may find wired systems easier to install. However, cables can be an eyesore and a tripping hazard if not properly managed. Expanding a wired system beyond a couple of speakers requires careful planning, and relocating the setup can be difficult.

Wireless speakers, on the other hand, use Bluetooth or Wi-Fi to transmit sound, eliminating the need for drilling and cables. They offer a sleek, clutter-free look, reduce tripping hazards, and simplify operation with automatic digital-to-analog conversion. Wireless systems are ideal for multi-room setups but tend to be more expensive. They also limit manual sound adjustments, though most businesses find the default settings sufficient.

Ultimately, wireless systems are best for flexible, modern installations, while wired systems are more budget-friendly and reliable. If your business already has a wired setup, consult a sound contractor before replacing it, as upgrading may be unnecessary.

Types of Wireless Business Sound Systems

The two main types are Bluetooth and Wi-Fi. Most businesses use Wi-Fi, but small cafés may prefer Bluetooth.

Bluetooth is ideal for short-range use, connecting a single device (phone, tablet, or laptop) to one speaker. However, it requires frequent re-pairing and is prone to interference. Some wired systems also include Bluetooth for smartphone connectivity, but the amplifier and speakers remain wired.

Wi-Fi speakers work over longer distances and can connect multiple speakers on the same network. They offer better sound quality since they don’t compress audio like Bluetooth. Once set up, they play automatically after power outages, avoiding the need for re-pairing. While rare, interference may cause brief silences but does not require manual reconnection between the speakers and audio source.

How to Install Your Business Sound System

Step 1: Choose Your Equipment

• Speakers (ceiling-mounted, wall-mounted, portable)

• Amplifiers (if needed for wired setups)

• Mixer or Receiver (to control volume and inputs)

• Streaming Service with Optional Player (for legal music playback)

Step 2: Plan Speaker Placement

• Position speakers evenly throughout your space.

• Test audio coverage before final installation.

• Use multiple zones for different areas (e.g., dining area vs. bar in a restaurant).

Step 3: Install & Connect

• For wired setups, hide cables or use conduit covers.

• For wireless systems, ensure strong Wi-Fi or Bluetooth connectivity.

• Connect to a licensed music streaming service.

Key Tips for Speaker Placement & Coverage

• Install speakers at ear level or slightly above.

• Space them evenly to prevent volume drop-off.

• Avoid placing speakers too close to walls to prevent echoing.

• Use ceiling speakers for discreet, widespread coverage.

Additional Considerations for Your Business Sound System

Before you choose the best sound system for your business we’ve recommended, here are some important things to consider.

What are my business’s music needs?

Your space size determines speaker placement, coverage, and volume. Multiple ceiling-mounted speakers at lower volumes can create a more balanced sound than a few loud ones, reducing disruption to nearby areas. This is especially important for businesses with outdoor spaces or those in malls near other stores.

How many zones do I need?

Zones allow different areas to have their own music and volume levels. A noisy bar may need larger speakers with strong bass, while a quieter dining area benefits from softer sound.

Separate speakers for restrooms and patios ensure the right volume everywhere. Spaces within earshot should play the same music in sync to avoid clashing sounds. For restaurants, bass-heavy music is easier to talk over than treble-focused tunes.

Should I invest in acoustic treatments?

Acoustic panels improve sound quality by reducing echoes and reflections from hard surfaces. This enhances both the music and conversations. We recommend these companies for both the high audio quality of their products and also their free consultation on the installation:

• Gik Acoustics

• Auralex

• Primacoustic

• Acoustic Geometry

The best time to install acoustic treatments is during remodeling, but they can be added anytime.

What about installation and costs?

Speakers are a major expense, especially for large spaces. They can be wall-mounted, ceiling-installed, or placed out of reach. Powered speakers need both audio and power wiring, requiring compliance with local electrical codes. Commercial streaming services often provide dedicated music units that connect to powered speakers and are controlled via a smartphone app.

The Best Music Player for Remote Playlist Control

Decide who controls your business’s background music. If you want full control rather than leaving it to employees, a remote player is ideal.

Our optional Soundtrack Player, available on Amazon, is a top choice for enterprise customers who prefer centralized music management. For added flexibility, the Soundtrack remote app (iOS, Android, Windows) lets employees adjust volume or skip songs as needed.

While designed for multi-location businesses, the Soundtrack Player is also a great option for any business that wants to pre-set its music. With analog outputs, it works seamlessly with traditional Hi-Fi setups, including amplifiers and wired speakers. Just connect it to your amplifier and control everything remotely via the web portal or mobile app.

Upgrade Your Business Sound System Today

A high-quality sound system creates the perfect atmosphere for your customers and employees. Whether you need a simple wireless setup for a small café or a professional multi-zone system for a large venue, choosing the right audio solution can elevate your business.

For the best experience, Soundtrack offers high-quality, commercially licensed music tailored to your brand’s needs. Scheduling playlists is easy—build brand-fit playlists from scratch, choose from our vast playlist library, legally import your Spotify playlists, or generate the perfect soundtrack in seconds using our AI Playlist Creator.