Sonos for Business: Is Sonos Good for Business Use?

Is Sonos Good for Business Use? The Pros

Sonos has built a strong reputation in the consumer market by delivering high-quality audio solutions that are user-friendly and aesthetically pleasing.

If you want a sound system for your business that has high-end consumer sound, then Sonos could be a good fit for your business.

Here’s an in-depth look at why Sonos stands out as a business sound system.

Sound Quality

High-quality audio is essential for creating the right atmosphere in any business setting. Sonos is known for its good sound quality that appeals to most consumers, delivering clear, balanced audio that enhances the customer experience.

While Sonos may not appeal to audiophiles as a top-tier sound system, it does a fine job of filling a room with audio that most will find appealing.

Integration with Business Music Streaming Services Licensed for Commercial Use

Sonos systems integrate seamlessly with business music services such as Soundtrack (formerly Spotify for Business).

This integration with Soundtrack allows businesses to access the widest range of music options and create playlists that align with their brand identity and customer preferences. The ability to stream songs on-demand from millions of tracks in the music library simplifies curation and music management.

Businesses can use Soundtrack to create custom playlists, set up schedules, and even access ready-made playlists curated by a team of experts. This flexibility allows businesses to tailor the music to match different times of day or specific events, enhancing the overall customer experience.

Aesthetic Design

The design of Sonos products is another significant advantage. Sonos speakers are sleek, modern, and aesthetically pleasing, ensuring they blend seamlessly with any décor.

This design appeal makes Sonos an attractive choice for businesses that want to maintain a stylish appearance while benefiting from high-quality audio.

While some users don’t prefer the style of Sonos speakers, Sonos products are available in various finishes and styles, allowing businesses to choose options that complement their interior design. Whether you prefer minimalist designs or more decorative options, Sonos offers a range of choices to fit your business’s aesthetic.

Initial Cost

The initial cost of setting up a Sonos system can be lower than larger professional and commercial installations. Particularly for smaller installations, it may be cheaper for a business than other solutions.

Sonos systems are not specifically designed for mid to large sized businesses. It’s important for any business to consider the investment and use case against the long-term needs and benefits.

The costs of purchasing and setting up a Sonos system include:

• Speakers: Individual Sonos speakers range in price from under $75 to more than $500. Power, quality, and the number of speakers determine how much this investment will be.

• Brackets: If you want to mount your speakers on the wall or near the ceiling, you’ll need to pay for them.

• Installation: If you’re not comfortable putting the system together and securing it to the wall and ceiling, you’ll have to pay for that.

It’s essential to evaluate whether the quality and features of Sonos justify the expense. Businesses should also consider the potential for future expansion and how the investment aligns with their long-term goals.

Is Sonos Good for Business Use? The Cons

While Sonos offers many advantages for business use, there are some potential challenges and considerations to keep in mind:

Sonos App Pairing and Connectivity

Some users report issues connecting to Sonos and occasional drops. For example, the Sonos app may indicate it’s already connected or may disappear from the interface and users may be unable to re-add it, specifically after updating the Sonos iOS app.

This issue is not specific to Soundtrack, as some users have reported this concern with apps including Spotify and Apple Music.

Network Requirements

Sonos systems rely on a stable Wi-Fi network to function properly. In environments with unreliable or weak network coverage, this could impact system performance. Businesses may need to invest in network infrastructure to ensure optimal operation for continuous music playback.

This could involve upgrading routers, improving signal strength, or implementing network management solutions to ensure a consistent and reliable audio experience.

Compatibility

While Sonos integrates with many popular business streaming services, businesses should ensure that their preferred service is supported. Not all services can be used with Sonos because there has to be direct support between the service and Sonos.

Additionally, some specialized commercial audio needs may not be fully addressed by Sonos systems. It’s important to verify compatibility with existing systems and requirements before making a decision.

Businesses should also consider whether Sonos integrates with other technology solutions they use, such as building management systems or digital signage.

Another consideration is ensuring that the music streamed over Sonos is properly licensed for business use. All music played in a business setting requires the appropriate licenses from performing rights organizations (PROs) like BMI, ASCAP, GMR, and SESAC in the United States, or relevant agencies in other countries.

Additionally, some music for business services charge an additional $4 per month to stream licensed music for business via their Sonos system. 

User-Friendly Technology

One of the key strengths of Sonos at the consumer level is its user-friendly technology. The Sonos app provides intuitive control over the audio system, allowing consumer-level users with limited technical expertise to manage it effectively.

However, some of our customers report difficulties when attempting to access made-for-business features and understand error messages on the Sonos interface. They also report difficulty scheduling music, controlling shuffle mode, and using Soundtrack messaging features when using the Sonos app, rather than the Soundtrack app.

When it comes to playlists, businesses have reported Sonos is not always best when streaming music playlists in linear order, such as at a special event, conference, or wedding where this may be required. Likewise, another concern is that they struggle playing different playlists simultaneously on multiple Sonos speakers in different zones.

In fast-paced business environments where making quick adjustments to music settings is often required, ease of use is essential. The app’s interface may not be straightforward enough for all employees to navigate through various features with ease.

Lack of Centralized Control

There are customers who use Sonos systems that report difficulty controlling and managing the audio setting from one central location. Instead, the user must physically be in the location to control volume variations and change other audio settings. This can be an obstacle for businesses with multiple zones and locations that want a cohesive audio experience.

Limited Multi-User Access

While Soundtrack offers multi-user access to make it easy for business owners to assign specific admins, some of our customers have reported that this feature has limited functionality on Sonos systems. This makes it difficult for businesses to assign other employees proper access, which can be especially problematic for businesses with multiple locations.

Scalability and Flexibility

Sonos systems are designed with scalability and flexibility in mind, but as they were not originally designed for businesses, using Sonos in a large commercial environment is not always ideal.

It would be easy for a small shop or café to add a few Sonos speakers as the business grows, but some of our customers who require a comprehensive audio setup for a large retail store have run into limitations.

However, for smaller spaces, Sonos offers flexibility in terms of placement and configuration. Businesses can choose from a range of Sonos speakers, including wall-mounted options, stand-alone units, and in-ceiling speakers, to suit their specific needs and preferences.

Sound Coverage

Achieving uniform sound coverage in large or irregularly shaped spaces may require professional installation and calibration.

Businesses should consider consulting with an audio professional to ensure that the system delivers consistent performance throughout the space. Proper placement and configuration of speakers are crucial for achieving optimal sound quality and coverage.

Reliance on Wi-Fi

Some businesses that use Sonos report issues caused by Sonos not caching music in the event that Wi-Fi has a connectivity issue. Rather than continuing to stream the playlist seamlessly while the internet connection is restored, the music stops, which customers may notice. This can be a more serious issue for businesses located in older buildings or those with congested networks.

Maintenance and Support

Although Sonos systems tend to be reliable, any audio system requires occasional maintenance to ensure optimal performance.

Businesses should plan for potential maintenance needs and factor them into their overall cost considerations. Regular updates, software maintenance, and troubleshooting support may be necessary to keep the system running smoothly.

According to Reddit users, support seems lacking when this is necessary.

Sonos vs. Other Business Audio System

When selecting an audio system for a business, it’s helpful to compare Sonos with other options available on the market.

Here’s a look at how Sonos compares to some other options.

Traditional PA Systems

Traditional PA systems are commonly used in large commercial spaces such as malls, airports, and stadiums. These systems are designed to cover vast areas and are typically more complex to install and manage.

While they offer robust sound coverage, they lack the flexibility and modern features of Sonos systems. PA systems often require professional maintenance and may not integrate seamlessly with modern smart devices.

Custom AV Solutions

Custom AV installations provide tailored solutions that can be designed to meet specific business needs. These systems can incorporate a wide range of audio and visual components, offering a comprehensive solution for large venues or unique environments.

Custom installations can be significantly more expensive than a Sonos system and may involve lengthy installation processes. Ongoing maintenance and professional support can also add to the overall cost.

When it comes to sound quality, though, custom is typically the best route.

Other Wireless Audio Systems

Brands such as Bose and WiiM offer wireless audio solutions for businesses. When comparing these options with Sonos, key considerations include sound quality, ease of use, scalability, and integration capabilities.

Sonos is often noted for its seamless user experience and robust ecosystem of connected products. However, other brands may offer different features or pricing structures that could be more suitable depending on specific business needs.

We have another blog post about the best commercial audio systems if you want to compare other options.

Practical Applications of Sonos in a Business Setting

To evaluate the practicality of Sonos in various business settings, let’s explore some real-world applications.

Sonos for Retail Stores

In-store music has a profound impact on retail environments. It can influence customer behavior, enhance the shopping experience, and even affect sales.

Sonos systems can be seamlessly integrated into retail spaces to provide high-quality audio that complements the store’s ambiance. Retailers can use Soundtrack alongside Sonos for intuitive playlist curation, tailoring the music to align with the store’s branding.

For example, a clothing store might choose upbeat, trendy music during peak shopping hours to energize customers and create a lively atmosphere. Conversely, a high-end boutique might opt for more subdued, elegant music to reflect its luxury brand and create a sophisticated shopping experience.

The flexibility of the Soundtrack and Sonos compatibility allows retailers to fine-tune the sound experience easily, enhancing the overall customer experience.

Music can also be used to create thematic experiences in retail settings. For instance, a home goods store might use soothing, ambient music to evoke a sense of relaxation and comfort, encouraging customers to spend more time exploring the products. The ability to tailor the audio experience in this way can help differentiate a store from its competitors and create a memorable shopping environment.

Soundtrack’s AI Playlist Creator allows you to create custom playlists to match any mood in seconds using simple text prompts, and the explicit lyrics filter can ensure the music is appropriate for your business type and target audience.

Additionally, with Soundtrack, Sonos systems can support marketing efforts by playing promotional content or advertisements at specific times. This can be particularly effective during sales events or product launches, where the audio experience can reinforce marketing messages and create a sense of urgency.

Sonos for Restaurants and Hospitality Businesses

In the hospitality and dining sectors, creating the right ambiance is crucial for attracting and retaining customers.

Sonos speakers can be used alongside Soundtrack to enhance the atmosphere in restaurants, cafés, coffee shops, and hotels. The ability to control the system remotely means that staff can make quick adjustments to the music without disrupting service.

For instance, a restaurant might play upbeat, lively music during lunch hours to create an energetic atmosphere and switch to softer, more relaxing tunes in the evening to enhance the dining experience. Similarly, a hotel lobby might play calming, ambient music to create a welcoming environment for guests. The high-quality sound and features make Sonos an excellent choice for these settings.

In addition to enhancing the atmosphere, music can also contribute to the overall customer experience. For example, in a café, playing music that matches the time of day can help create a more inviting environment. Upbeat music in the morning can energize customers and set a positive tone for the day, while softer music in the afternoon can provide a relaxing backdrop for those enjoying a coffee or a meal.

In any case, the sound quality makes a huge difference. If customers are better able to hear the music, it has a larger impact on their behavior.

The ability to set different audio zones within a restaurant or hotel allows businesses to cater to diverse customer preferences. For example, a restaurant with a bar area might play more energetic music in the bar and softer, more refined music in the dining area, ensuring that each space offers a tailored experience.

Playing music in different zones may require multiple licenses, as commercial music streaming requires different legal considerations than personal streaming, but Soundtrack takes care of business music licensing in all of their plans and pairs perfectly with Sonos.

Sonos for Office Spaces

In office environments, background music can contribute to a positive and productive work atmosphere.

Sonos systems can be installed in common areas, meeting rooms, and break rooms to create a pleasant environment for employees. The ability to control different zones independently allows businesses to tailor the music to suit various areas of the office.

For example, a company might choose relaxing, instrumental music for the break room to help employees unwind during their breaks and play music that’s more upbeat and motivational in collaborative spaces to boost creativity and energy. The versatility of Sonos systems makes them suitable for a wide range of office environments, from open-plan offices to more traditional setups.

Music can also play a role in enhancing focus and reducing stress in the workplace. Research has shown that certain types of music, such as classical or ambient sounds, can improve concentration and reduce anxiety.

In addition to its impact on productivity, background music can also contribute to a positive office culture. Playing music that employees enjoy can enhance morale and foster a sense of community within the workplace. Sonos systems allow businesses to create a more engaging and enjoyable work environment, which can lead to increased job satisfaction and employee retention.

If you do plan on making use of Sonos in your office, make sure the music you’re playing is properly licensed. Soundtrack offers unlimited access to music fully licensed, ad-free music for in-office use.

Sonos for Healthcare and Wellness Businesses

In healthcare and wellness settings, creating a calming and soothing environment is essential for the comfort of patients and clients.

Alongside Soundtrack, which provides commercially licensed music for medical businesses, Sonos systems can be used to provide gentle, ambient music in waiting rooms, treatment areas, and relaxation spaces with clean sound quality.

For example, a spa might play tranquil, nature-inspired music in treatment rooms to enhance the relaxation experience for clients. Similarly, a medical office might use soft, calming music in the waiting area to help reduce patient anxiety. The high-quality audio and customizable features of Sonos systems make them well-suited for these applications.

Music can also be used in healthcare settings to create a more positive and reassuring environment. For instance, a pediatric clinic might use cheerful, uplifting music to create a welcoming atmosphere for young patients and their families. The ability to tailor the audio experience to the specific needs of different areas within a healthcare facility can help improve the overall experience for patients and staff alike.

Furthermore, the soothing effects of music can aid in the healing process. Research shows that music therapy can have a range of benefits, including reducing pain and anxiety, improving mood, and promoting relaxation. By incorporating Sonos systems into healthcare and wellness settings, businesses can support these therapeutic effects and create a more comfortable and supportive environment for patients and clients.

The Bottom Line

Sonos presents a compelling option for businesses seeking to enhance their audio environment with a good quality, easy-to-manage speaker system.

The advantages of Sonos include its superior sound quality, user-friendly technology, flexibility in small spaces, and sleek design. These features make Sonos a strong contender in the small business audio market, capable of creating a distinctive and inviting atmosphere in various commercial settings.

While Sonos offers many benefits, businesses should carefully consider factors such as initial cost, expansion, network requirements, compatibility, control, and sound coverage before making a decision. By weighing these factors against the advantages, businesses can determine whether Sonos is the right choice for their audio needs.

If you do plan on using Sonos after reading this, make sure you make use of a music service designed specifically for business use, like Soundtrack.

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