The Soundrack of Loreto
Changing kitchen culture through music
Executive Chef Paco Moran sought to revolutionize the traditional, often silent kitchen culture into a vibrant, dynamic environment that reflected the energy and diversity of his staff. His goal was to create a positive and celebratory working environment through music.
Soundtrack's catalog depth and dynamic playlists, featuring specific artists, tracks and sounds, provided a tailored music solution that met all of his needs.
"It’s very liberating to play music in our kitchen. We have
structure, but we also allow everybody to be themselves
and express this through the music we play in our kitchen.
We allow everybody - the servers, the bartenders, the cooks -
to put a song into the playlist. We are democratic and diplomatic
and we like that sense of individualism for everyone."
- Chef Paco
Meet Chef Fransisco "Paco" Moran
Chef Paco Moran's journey is one of resilience and dedication.
Starting as a dishwasher at 18, he discovered a passion for cooking that led him to Le Cordon Bleu and a 13-year tenure with Patina Restaurant Group.
After working at a 3 Michelin star restaurant in San Sebastián, he returned to Los Angeles and became Executive Chef at LA Cha Cha Chá. Here, he connected with his Salvadoran roots, infusing his cuisine with cultural heritage. Chef Paco also emerged as the 2023 winner of the special edition of the iconic Food Network cooking show Chopped (Chopped Desperately Seeking Sous Chef).
Today, he oversees three thriving restaurants, a testament to his passion, talent, and hard work.
The best music streaming service for restaurants
Find out why many leading nominated and award-winning James Beard & Michelin-recognized chefs and restaurants choose Soundtrack for their music.
100 million songs licensed for restaurants
The most music for the best playlists. Create your own or pick from 1,000+
10% potential sales increase
Read how businesses like yours used Soundtrack to blow past targets.
Scheduling and other business features
Focus on running your restaurant instead of managing the music.
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Restaurant ready playlists with all the flavor
Want more inspiration?
Have a look below to see how other restaurants are utilizing Soundtrack to enhance their business with brand-fit music, or delve into our comprehensive guide tailored for restaurant owners with insights and tips from our music team.
The Soundtrack of Joe & The Juice
Organic coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots
“Our way of working with music is internal. We want to make it good for our employees, and after that we want to make it good for our guests.”
The Soundtrack of 1889 Fast Fine Pizza
Italiano Modern
“We worked with Soundtrack Your Brand to create a unique experience… and what we achieved here is that everything happens automatically.”